At Charisma Bedding®, we believe that your bedroom should be an oasis of comfort and style. Our mission is to provide you with an unparalleled selection of high-quality bedding essentials to transform your sleep space into a luxurious retreat.
Our Story
It all started in 2015 when our founder, Amanda Jones, struggled to find beautiful, affordable bedding for her new apartment. Amanda had a clear vision of the bedding she wanted – classic styles crafted from soft, breathable fabrics that would stand the test of time. However, she was disappointed with the limited selection of overpriced sets and underwhelming quality at the big box stores.
Amanda saw this dilemma as an opportunity. She set out to create a line of designer-quality bedding essentials at reasonable prices – passing the value to the customer, not the middleman.
After months of researching fabrics, testing materials, and perfecting every last detail, the first collection of Charisma Bedding® was born. We launched with just 5 bedding sets along with a promise: to provide an unmatched combination of quality, style, and value in every product we make.
Word spread quickly about our luxuriously soft sheets, duvet covers, and pillowcases. Charisma grew rapidly as customers discovered they no longer had to pay premium prices for premium bedding. We expanded our catalog to include blankets, quilts, shams, and decorative pillows while remaining dedicated to Amanda’s founding commitment to quality.
Today, Charisma Bedding® offers an extensive selection of bedding collections featuring original designs and on-trend colors to complement any bedroom aesthetic. While we’ve grown over the years, our mission remains the same: to bring you boutique-quality bedding at the best prices so that you can turn your home into a dreamy, inviting space. Your satisfaction is our success, and we look forward to helping you craft your perfect sleep sanctuary for years to come.
Our Values
At Charisma Bedding®, we are driven by core values that shape every decision we make:
Passion for Quality
We are passionate about sourcing the finest fabrics and materials to craft bedding that looks and feels luxurious. Our 100% cotton sheets and duvet covers become softer with every wash, and our premium fabrics stand up to constant use. We’re committed to providing bedding that will give you a great night’s sleep for years to come.
Eye for Design
Our team has an eye for beautiful, timeless design. We draw inspiration from the latest trends to create bedding collections with broad appeal that will complement your space. Every product we make combines impeccable craftsmanship with thoughtful details to transform your bedroom into a relaxing retreat.
Value for Customers
Since day one, our goal has been to make designer-quality bedding attainable. We cut out the middleman and sell directly to you so that we can pass significant savings on to our customers without sacrificing quality. Value is built into every thread and stitch.
Care for Community
We are dedicated to operating our business in a way that makes a positive social and environmental impact. We partner with manufacturers that share our values around ethical and sustainable practices. And we donate a portion of every purchase to support local charities focused on helping children and families in our community thrive.
These core values inform every aspect of our business. They are woven into the very fabric of Charisma Bedding® .
Our Commitment to You
We stand behind every product we sell with a happiness guarantee. Our helpful customer care team is available to answer your questions and address any concerns you may have.
At Charisma Bedding®, your satisfaction is our top priority. We want you to be absolutely thrilled with our bedding. Here’s our promise to you:
- Quality materials: We use premium fabrics and materials designed to last. Our cotton sheets even get softer with washing.
- Original designs: Our collections feature unique details and on-trend colors to complement your style.
- Attention to detail: From luxurious stitching to custom shams, every product we make evokes quality craftsmanship.
- Affordable prices: Our direct-to-consumer model allows us to offer designer quality at a fraction of the price.
- Responsive customer service: Our team is available to answer any product questions with thoughtful recommendations.
- Risk-free returns: If you’re not 100% satisfied, return your purchase for a full refund or exchange within 60 days.
We stand behind our products because we want you to love your Charisma bedding. Our goal is to help create a bedroom you look forward to retreating to each night.
Our Bestsellers
Here are a few of our most popular Charisma Bedding® collections that customers love:
400 Thread Count Percale Sheet Set
- Ultra-breathable 100% cotton
- Available in full, queen, king sizes
- Sheet set includes flat sheet, fitted sheet, 2 pillowcases
- Percale weave is cool and crisp
- Gets softer with every wash
Our bestselling sheet set! Made from 400 thread count pure cotton percale, these sheets strike the perfect balance between softness and breathability. The smooth, tight weave keeps you cool in warmer months while also providing subtle texture. Our percale fabric has a beautiful matte finish and comes pre-washed for unparalleled softness straight from the package. Choose from versatile solid colors like white, ivory, or grey to effortlessly complement your bedroom.
400 Thread Count Percale Duvet Cover
- 100% cotton
- Full/Queen and King sizes
- Includes duvet cover and shams
- Button closure for easy duvet insertion
- Percale weave is ultra-breathable
Our top-rated percale duvet cover set instantly elevates your bed. Made from 400 thread count 100% cotton, the smooth percale fabric provides subtle texture and a matte finish. The breathable percale weave keeps you comfortably cool all night long. The duvet cover features convenient button closure while the included shams frame your bed beautifully. Available in ivory, white, and grey to match any decor.
Plush Faux Fur Throw
- Super soft microfiber with faux fur
- Hypoallergenic and ultra-cozy
- Available in grey, ivory, blush
- Perfect for couch or bed
- Machine washable
This luxuriously soft throw blanket makes any space cozier. Crafted from plush microfiber on one side and ultra-soft faux fur on the other, it provides heavenly warmth and comfort. Drape it over your bed or couch to create an inviting space. Available in versatile neutrals like grey, ivory, and blush to complement your home. Perfect for snuggling up with a good book or catching up on your favorite shows.
Our Design and Quality Standards
Creating luxurious, heirloom-quality bedding is in our DNA. Our design and development team puts careful thought into every product to ensure it meets our unwavering quality standards. Here’s a behind-the-scenes look at our design and manufacturing process:
Fabric Selection
It all starts with choosing the right fabrics. Our designers hand-select premium materials including 100% cotton, microfiber, and faux fur that meet our standards for softness, durability, and beauty. We’re committed to using safe, high-quality materials and transparent manufacturing.
Original Designs
Our talented designers carefully craft collections that are equal parts timeless and trend-forward. We aim for our products to have an elegant, inviting aesthetic with thoughtful details that make them special. Our design process involves sketching concepts, developing prototypes, and refining each product before finalizing production.
Quality Craftsmanship
We partner with artisan workshops and manufacturers that share our values around quality craftsmanship and ethical practices. Our sheets and duvet covers feature details like double-stitched hems, double-sided stitching, mitered corners, envelope closures, and durable button closure. Every product is meticulously constructed by skilled craftspeople.
Rigorous Inspections
Each product undergoes rigorous quality control checks before leaving our manufacturers’ workshop. Our team thoroughly inspects items for any defects and ensures they meet our premium specifications. If a product does not pass our quality standards, it will be remade or rejected.
Product Testing
Before launching any new product, our quality team puts it through extensive testing. This includes evaluating performance criteria like strength, durability, shrinkage, and colorfastness. Extensive laundering tests ensure our bedding withstands many washes while remaining soft and retaining its beauty.
Continuous Improvement
We continuously gather feedback from our customers to improve every aspect of our products and services. This invaluable input helps us refine details to meet your needs so that you have an exceptional experience with Charisma Bedding®.
Our meticulous design, manufacturing, and testing processes underscore our brand promise to deliver boutique-quality bedding sets that will transform your bedroom.
Our Range of Products
We offer a wide selection of essential bedding pieces so you can curate your perfect sleep sanctuary. Our collections include everything from sheet sets, duvets, and shams to luxuriously soft blankets and decorative pillows. Here’s an overview of the products we currently offer:
Sheet Sets
Our sheet sets are designed for comfort and style. Choose from breathable cotton percale or lustrous sateen weaves. Available in standard sizes from twin to California king. Each set includes a fitted sheet, flat sheet, and pillowcases. Mix and match solid colors or select a patterned set.
Duvet Covers
Our duvet covers instantly elevate your bedding. Choose from cotton, microfiber and linen-blend options. Available in standard sizes with a button or zipper closure. Sets include duvet cover and shams.
Pillowcases
Refresh your pillows with our soft, stylish pillowcases sold individually or as sets. Choose from standard, king, and euro sizes. Available materials include cotton, linen, and silk.
Blankets
Cozy up with our selection of lightweight and ultra-soft blankets. Choose from textured knit, cashmere-soft microfleece, or faux fur styles. Available as traditional and oversized throws.
Quilts
Our quilted bed covers provide plush warmth. Choose from cotton, microfiber, or linen styles. Available in solid colors and beautiful patterns with detailing like stitching or embroidered accents.
Decorative Pillows
Add the finishing touch with our decorative pillows featuring tassels, embroidered patterns, pom poms, and more. Available in standard pillow sizes and as floor cushions.
Mix and match bedding pieces from our collections to design a space that reflects your personal style. We love helping you craft a bedroom oasis filled with our luxurious bedding essentials.
Our Commitment to Sustainable and Ethical Manufacturing
At Charisma Bedding®, we strive to conduct business in a way that has a positive social and environmental impact. We partner with manufacturers that align with our principles around ethical practices and sustainability. Here are some of the ways we uphold our commitment:
Safe Materials and Transparency
We use OEKO-TEX certified fabrics and materials that have been tested for harmful substances. We’re committed to supply chain transparency and partnering with manufacturers that use safe, non-toxic textile dyes and materials.
Fair Labor Practices
We only work with manufacturers that provide humane working conditions, reasonable wages and hours, and prohibit child or forced labor. We regularly audit our partners to ensure ethical policies are upheld at all facilities.
Sustainable Manufacturing
Our manufacturing partners utilize practices that minimize environmental impact through energy efficiency, responsible water usage, and safe chemical management. We also prioritize local manufacturing when possible to reduce carbon emissions.
Charitable Partnerships
We are dedicated to partnering with and donating to charitable organizations focused on providing beds and bedding to children in need locally and around the world. A portion of your purchase helps support these outreach programs.
Eco-Friendly Packaging
We use recycled paper and biodegradable materials for our tags, packaging, and shipping materials. Our boxes also feature recycled content and are 100% recyclable.
At Charisma Bedding®, we believe sustainability and social responsibility should be the norm, not the exception. We are committed to continuous improvement around sourcing, manufacturing, and operations to reduce our environmental footprint. With your support, we hope to inspire more conscious consumerism and manufacturing across the broader home textiles industry.
Bringing Dream Bedding to You
We take great pride in creating the softest, most luxurious bedding that will transform your bedroom into a relaxing oasis. And we want to make this boutique-quality bedding accessible to you at reasonable prices. Here is how we’re able to offer designer quality for a fraction of traditional retail pricing:
Direct-to-Consumer Model
By selling directly to you online, we cut out the middleman retailers and unnecessary markups. This allows us to pass significant savings on to you without compromising on the quality that sets our brand apart.
Small Batch Manufacturing
We work with small artisan workshops instead of massive factories. This allows for incredible attention to detail and quality control while keeping costs low. Our skilled craftspeople put care into perfecting every stitch.
Minimal Overhead
Without the overhead costs of brick-and-mortar stores, our online-only model keeps expenses low. We’re able to price our products fairly and competitively. Our expansive catalog also creates manufacturing efficiencies.
Customer Feedback
Your input helps streamline logistics and identify opportunities to improve while avoiding excess waste and costs. We take your feedback seriously to constantly enhance your experience with us.
Our direct-to-consumer business model allows us to remove markups and unnecessary costs while providing the individualized service of a local bedding boutique. We look forward to welcoming you to our growing community of loyal Charisma Bedding® customers.
We hope this glimpse into our brand’s origins, standards, and mission gives you confidence in the quality of our products and company values. Everything we do is to help you craft your personal sleep sanctuary. We can’t wait for you to experience the comfort and luxury of Charisma for yourself. If you have any other questions, please reach out to our team. We’re always happy to help find your perfect bedding!
